Google Tag Manager Enhanced Conversions

Add support for Google Tag Manager Enhanced Conversions

Technical Name:
  • Odoo Version

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Google Tag Manager Enhanced Conversions

Beta License: AGPL-3 OCA/e-commerce Translate me on Weblate Try me on Runbot

This module allows to configure your Odoo eCommerce to support the Google Tag Manager Enhanced Conversions. Read more about them in this link:

Table of contents


To configure this module, you need to:

  1. Go to Website > Configuration > Settings
  2. Search 'Google Tag Manager' option.
  3. Fill in your 'Google Tag Manager Key' (e.g. 'GTM-ABCDEF').
  4. Set 'Enhanced Conversions' on.

With it you can configure your GTM conversion scripts for /shop/confirmation with the following xpath options:

  • //div[@id="gtm_enhanced_conversion_data"]/span[@name='customer_email']
  • //div[@id="gtm_enhanced_conversion_data"]/span[@name='customer_name']
  • //div[@id="gtm_enhanced_conversion_data"]/span[@name='shipping_street']
  • //div[@id="gtm_enhanced_conversion_data"]/span[@name='shipping_city']
  • //div[@id="gtm_enhanced_conversion_data"]/span[@name='shipping_zip']
  • //div[@id="gtm_enhanced_conversion_data"]/span[@name='shipping_region']
  • //div[@id="gtm_enhanced_conversion_data"]/span[@name='shipping_country']

Only if you have partner_firstname installed, you can also use:

  • //div[@id="gtm_enhanced_conversion_data"]/span[@name='customer_firstname']
  • //div[@id="gtm_enhanced_conversion_data"]/span[@name='customer_lastname']

Otherwise you should figure out how to split customer_name in you js tag scripts.

Bug Tracker

Bugs are tracked on GitHub Issues. In case of trouble, please check there if your issue has already been reported. If you spotted it first, help us smashing it by providing a detailed and welcomed feedback.

Do not contact contributors directly about support or help with technical issues.



  • Tecnativa



This module is maintained by the OCA.

Odoo Community Association

OCA, or the Odoo Community Association, is a nonprofit organization whose mission is to support the collaborative development of Odoo features and promote its widespread use.

This module is part of the OCA/e-commerce project on GitHub.

You are welcome to contribute. To learn how please visit

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