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respecting the privacy of mass mailing recipients

by
hugues
- 05/10/2025 16:20:22

hello,

i was quite surprised when i found out that it is not possible to disable open and click tracking in odoo mass mailing. i understand that people are interested in measuring the effectiveness of their marketing campaigns, but i think that this kind of individual tracking is very privacy-invasive as it is possible to know, for each recipient, whether or not they opened the message (and when) and on which links they clicked (and when).

personally, i hate receiving messages like these where all urls are obfuscated (and thus you cannot inspect them before clicking them) and loading images will report this individual event to the sender. this is why i never load the images and never click on these links, and i’m probably not the only one. on the other hand, i also receive mass mailing messages from privacy-respecting organizations that don’t include any tracking mechanism and i’m grateful for these.

i think it is important to allow to respect your recipient’s privacy. this is why i created the mass_mailing_disable_tracking module (oca/social#1681) (readme here). what do you think?

kind regards,

hugues